SCHD
Schwab U.S. Dividend Equity ETF
SCHD tracks the Dow Jones U.S. Dividend 100 Index, focusing on high dividend yield with rigorous quality screens. Requires 10+ years of dividend payments and screens for financial health metrics.
RDIV
Invesco S&P Ultra Dividend Revenue ETF
RDIV tracks the S&P 900 Dividend Revenue-Weighted Index, focusing on high dividend yield companies weighted by revenue. Combines high yield with revenue weighting methodology.
Key Metrics Comparison
| Metric | SCHD | RDIV | Winner |
|---|---|---|---|
| Dividend Yield | 3.27% | 4.85% | RDIV (+1.39%) |
| Expense Ratio | 0.06% | 0.39% | SCHD (-0.33%) |
| 5-Year Annual Return | 11.2% | 9.8% | SCHD (+1.4%) |
| Dividend Growth (5Y) | 8.5% | 6.2% | SCHD (+2.3%) |
| Number of Holdings | 104 | 60 | SCHD |
| Assets Under Management | $95.2B | $850M | SCHD |
| P/E Ratio | 15.2 | 14.8 | RDIV |
| Beta (5-Year) | 0.85 | 0.92 | SCHD |
Performance Comparison
SCHD Performance
Higher total returns with better risk-adjusted performance. Quality-focused approach provides superior dividend growth and lower volatility.
RDIV Performance
Higher current income with revenue-weighted approach. Ultra high yield focus provides immediate cash flow advantage.
Strategy Analysis
SCHD Approach
Quality-focused high-yield dividend growth:
- Minimum 10 years of dividend payments
- Dividend yield > 2.5% requirement
- Cash flow to total debt > 50%
- Return on equity > 15%
- Market cap > $500 million
- Focus on financial health and stability
- Value-oriented, quality focus
RDIV Approach
Ultra dividend revenue-weighted strategy:
- Selects high dividend yield companies from S&P 900
- Revenue-weighted methodology
- Higher weight to companies with more revenue
- Ultra high yield focus (top yielders)
- 60 concentrated holdings
- No quality screens beyond yield and revenue
- Income generation priority
Quality vs Revenue Weighting Analysis
SCHD focuses on quality high-yield with financial screens (3.27% yield, 11.2% returns) emphasizing sustainable dividends, while RDIV focuses on ultra high yield with revenue weighting (4.85% yield, 9.8% returns) prioritizing immediate income. This represents the trade-off between sustainable quality (SCHD) vs maximum current yield (RDIV).
SCHD Quality Advantage
Better dividend growth: 8.5% vs 6.2%
Lower volatility: Beta 0.85 vs 0.92
Superior total returns: 11.2% vs 9.8%
RDIV Yield Advantage
Higher current income: 4.85% vs 3.27%
Lower P/E ratio: 14.8 vs 15.2
Revenue weighting: Larger companies get more weight
Dividend Analysis
SCHD Dividend Profile
High quality yield with sustainable growth. Focus on financially healthy companies with strong dividend histories.
RDIV Dividend Profile
Ultra high yield with revenue focus. Emphasis on maximum current income from high-yield companies.
Sector Allocation
SCHD Sectors
RDIV Sectors
Top 5 Holdings
SCHD Top Holdings
RDIV Top Holdings
Investment Recommendation
🛡️ Choose SCHD If:
- Quality and sustainability are priorities
- You want better total returns (11.2% vs 9.8%)
- Higher dividend growth matters (8.5% vs 6.2%)
- Lower expenses are important (0.06% vs 0.39%)
- Financial health screens provide comfort
- Lower volatility is preferred (beta 0.85 vs 0.92)
- You prefer broader diversification (104 holdings)
💰 Choose RDIV If:
- Maximum current income is your primary goal (4.85%)
- You prefer revenue-weighted methodology
- Lower P/E valuation appeals to you (14.8 vs 15.2)
- Real estate and utilities exposure aligns with your view
- You're comfortable with higher yield but lower growth
- Concentrated high-yield approach fits your strategy
- Immediate cash flow is more important than growth