SCHD
Schwab U.S. Dividend Equity ETF
SCHD tracks the Dow Jones U.S. Dividend 100 Index, focusing on high-quality U.S. companies with 10+ years of dividend payments. Uses multiple quality screens for financial health and dividend consistency.
NOBL
ProShares S&P 500 Dividend Aristocrats ETF
NOBL tracks the S&P 500 Dividend Aristocrats Index, investing exclusively in S&P 500 companies that have increased dividends for 25+ consecutive years. Pure play on dividend aristocrats.
Key Metrics Comparison
| Metric | SCHD | NOBL | Winner |
|---|---|---|---|
| Dividend Yield | 3.27% | 2.15% | SCHD (+1.31%) |
| Expense Ratio | 0.06% | 0.35% | SCHD |
| 5-Year Annual Return | 11.2% | 9.8% | SCHD (+1.4%) |
| Dividend Growth (5Y) | 8.5% | 7.8% | SCHD (+0.7%) |
| Number of Holdings | 104 | 67 | SCHD |
| Minimum Dividend History | 10 Years | 25 Years | NOBL |
| Assets Under Management | $95.2B | $11.5B | SCHD |
| Beta (5-Year) | 0.85 | 0.80 | NOBL |
Performance Comparison
SCHD Performance
SCHD has significantly outperformed NOBL due to its broader quality screens and higher dividend yield approach.
NOBL Performance
NOBL offers lower but steady returns with the lowest volatility among dividend ETFs due to its aristocrat focus.
Dividend Strategy Analysis
SCHD Strategy
Quality-focused approach with multiple financial screens:
- 10+ years of dividend payments required
- Cash flow to total debt > 50%
- Return on equity > 15%
- Market cap > $500 million
- Dividend yield > 2.5%
- Five-year dividend growth rate considered
NOBL Strategy
Pure dividend aristocrats approach with strict requirements:
- 25+ consecutive years of dividend increases
- Must be S&P 500 constituent
- Equal-weighted portfolio
- No additional financial screens
- Quarterly rebalancing
- Focus on dividend consistency above all
Dividend Analysis
SCHD Dividend Profile
Higher yield with quality growth focus. Screens eliminate yield traps while maintaining growth potential.
NOBL Dividend Profile
Lower yield but maximum safety. 25-year requirement ensures only the most reliable dividend payers.
Sector Allocation
SCHD Sectors
NOBL Sectors
Top 5 Holdings
SCHD Top Holdings
NOBL Top Holdings
NOBL uses equal weighting (all holdings ~1.5%), SCHD uses market-cap weighting
Investment Recommendation
🏆 Choose SCHD If:
- You want higher current yield (3.27% vs 2.15%)
- You prefer better historical performance
- Cost matters (0.06% vs 0.35% expense ratio)
- You value quality screens over pure history
- You want broader sector diversification
👑 Choose NOBL If:
- Maximum dividend safety is your priority
- You want the lowest volatility (beta 0.80)
- 25+ year dividend history matters most
- You prefer equal-weighted exposure
- You want pure aristocrats exposure